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Carl Elsener: Businessman who transformed the Swiss Army Knife into a global product

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Starting as a teenage apprentice cutler, Carl Elsener went on to turn a relatively simple penknife into the global phenomenon that is the multi-functional Swiss Army Knife. He worked for the Swiss family firm Victorinox for 70 years, 57 of them as CEO, and retained the honorary, almost spiritual title "Senior Leader" until his death at the age of 90. The famous red-handled knife with the Swiss white cross has gone from containing a single blade in the late 19th Century to incorporating anything from a spoon, fork, compass, screwdriver, mini-screwdriver for spectacles, can opener, wood and metal saw, toothpick, tweezers, scissors, pliers, key ring, fish-scaler or magnifying glass. Moving with...

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